TJ Maxx Fall
Core Campaign
This fall is all about saying yes. You’re saying yes to all the plans. Last-minute trip? Why not. Impromptu drinks? You earned it. Apple picking? At least twice. But it doesn’t stop there. You’re also saying yes to all the fashion trends. To the Italian handbag that screams luxury. To the punchy throw pillow that will totally transform your room. To the 5-step skincare routine you know you deserve. With the unbelievable deals from T.J.Maxx—you can fall for it all. And all for way less.
CLIENT —
MORE —
T.J.Maxx,
TJX Companies Inc.
CREDITS —
MY ROLE —
Art Director, Video Director,
Social Media Concepting,
& Asset Execution
Photographer: Jake Rosenberg
Creative Director: Jillian Sullivan
Set amongst the unexpectedly woodsy environment of Santa Monica's cactus gardens, TJ Maxx's 'You To The Maxx' fall 2023 campaign mixes the brand's core tenants of bringing the model central to the creative. The color palette capitalizes on the brand's core red tones with accents of chartreuse and magenta.
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